Shalini Shankar’s  Advertising Diversity: Ad Agencies and the Creation of Asian American Advertising (Duke University Press, 2015) is based on ethnographic fieldwork funded by the National Science Foundation (BCS 0924472) in Asian American and general market agencies in New York, Los Angeles, and San Francisco.

The book considers how, in a "post-racial" era, race has taken center stage in advertising and how ethno-racial difference is negotiated in corporate America, among ad executives, and represented in ads.  


Anthropology and Education Quarterly, Roseann Liu, University of Pennsylvania

Asia Pacific Journal, Claire Alexander, London School of Economics

Contemporary Sociology, Susaina Maira, University of California, Davis

M/C Journal, Vivienne Muller, Queensland University of Technology, Brisbane, Australia  

Feminist Review, Joan Dawson

Journal of Anthropology Research, Annapurna Devi Pandey, University of California, Santa Cruz

Journal of Linguist Anthropology, Kitana Ananda, Columbia University 

South Asia Research, Kiran Morjaria, School of Oriental and African Studies University of London

Contemporary South Asia, Anup Kumar Das, Jawaharlal Nehru University, New Delhi, India

Studies in South Asian Film & Media, Abhija Ghosh, Jawaharlal Nehru University

Journalism & Mass Communication Quarterly, 94(1), Jordan Stalker, University of Wisconsin, Madison