Shalini Shankar’s Advertising Diversity: Ad Agencies and the Creation of Asian American Advertising (Duke University Press, 2015) is based on ethnographic fieldwork funded by the National Science Foundation (BCS 0924472) in Asian American and general market agencies in New York, Los Angeles, and San Francisco.
The book considers how, in a "post-racial" era, race has taken center stage in advertising and how ethno-racial difference is negotiated in corporate America, among ad executives, and represented in ads.
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